Harry Potter Flagship Coming to Flatiron District June 3

This will be the largest Harry Potter store in the world!

By Jacqueline Neber April 22, 2021

The world’s largest official Harry Potter flagship store will open next to the Flatiron building this summer on June 3 at 935 Broadway. The three-floor, 20,000-square-foot store will house the largest collection of Harry Potter and Fantastic Beasts products in the world all under one roof–from personalized robes to Bertie Bott’s Every Flavor Beans to a brand-new range of house wands that are designed specifically for the New York location.

Harry Potter New York will feature 15 different themed areas and a number of exciting experiences that use digital technology and VR to bring the Wizarding World to life. You can strike a pose at one of the many photo opportunities within the store, like the London phone box or inside Hagrid's boots. Or, visit the interactive wand table to bring one of your favorite Harry Potter characters to life. Other exciting features of the store include:

Two virtual reality experiences:Chaos at Hogwarts which lets hopeful witches and wizards step into a magical journey to Hogwarts Castle and Wizards Take Flight which allows guests to fly on brooms and wand battle against Death Eaters
The Personalization Area, where shoppers can choose from a host of personalization options like engraving a wand, embossing a journal, or embroidering a House robe
Chocolate Frogs and Bertie Bott's Every Flavour Beans
A Griffin that rotates in the store's grand main atrium
A Wand Shop with more than 50 wands inspired by characters, locations and props, including the Golden Snitch wand which is exclusive to Harry Potter New York
House of MinaLima, a gallery and store showcasing the art by the graphic design duo behind Harry Potter and Fantastic Beasts movies

“The level of artistic detail and quality of the design inspired by the movies means Harry Potter New York will bring a completely new shopping experience to the city,’ said Sarah Roots, EVP Warner Bros. Worldwide Tours and Retail. ‘With over 1,000 Wizarding World props on display (including some authentic items which featured in the movies), the incredible theming, along with experiences such as photo opportunities and the fantastic range of products, there will be something special for every fan.”

For a sneak-peak of all of the magical merchandise Harry Potter New York will feature upon opening, visit the Harry Potter Shop online.

Harry Potter New York will open with a virtual queuing system in place. You will scan a QR code to join and return when you are notified to. The store will also follow all CDC COVID-19 guidelines, including reduced capacity and face coverings.