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Once the nursing tank took hold, the focus of the business shifted to expanding the options that Glamourmom offers. The line now includes a Nursing Bra Top, Transition Nursing Bra Tank, Nursing Bra Long Tank, Nursing Bra Long Top, Nursing Bra Long Top, Nursing Bra Long Sleeve, Nursing Bra Tank Lace V-Neck, Nursing Bra Slip Dresses, Tankini Swimsuit, and Baby Bodysuit, each available in a variety of sizes and colors. But Line tries to ensure that Glamourmom maintains the personal image that set it apart from the beginning. She and her designers attend trade shows and events such as Big City Mom and La Leche meetings in order to stay in touch with and responsive to their customers. Line is proud of the quality of her clothing, as well as the positive impact her product line has on her customers’ lives, encouraging them to breastfeed their babies.
Next on the horizon for Glamourmom is a big step, one that will bring the company almost full circle. Line and Michael are preparing to open a Glamourmom showroom in Manhattan. Since the garment district is where Line first had to convince the industry to accept her innovative product, establishing a showroom in its midst will be a satisfying accomplishment, as well as validation.
LAUREN RUSH is a freelance writer and editor living in Westchester with her husband and four children. She has written articles on health, education, parenting, and business for various magazines.